We launched Butterfly Hair in 2006 and wanted the branding to reflect the heritage of our products with a more modern and feminine feel. The colours we chose were fairly neutral with some pinks and purples thrown in to compliment the products.
As you all know, we launched our new website earlier on this year. It was at this point that we really thought about how our brand was perceived and what it should look like. We had so much fun experimenting and creating a look that represented us, a family-run business.
We’ve taken it one step further this month, and our re-brand is nearly complete! New leaflets, banners and posters should be arriving at HQ within a matter of weeks – and you’ll notice that we’re sticking with the family theme. By speaking to our customers, we understand that our hair clips make a really good gift, which is why we are now designing gift packaging which will be available online and on our stand soon.
Our graphic designer has been working very hard to make sure our new look is consistent and we’re so excited to show it all off!